A Simple Approach

Olivier Rousteing has been the voice for the new generation for the Balmain house for the past couple of seasons, bringing the well established house to the celebrity and pop culture scene and becoming one of the most sought-after brands by the younger generation.  Being no stranger to the modern age of celebrity, pop culture and social media presence, Rousteing, took to the biggest and fastest growing online social media platform to day, TikTok, to live stream the presentation to millions of people all around the globe, setting the bar high up once more, while also using the unique hashtag #BalmainSurSiene to further establish the brand’s presence across all online platforms. This grand fashion presentation for his latest Haute Couture collection, took place on board of a boat cruising on the emblematic Parisian Siene river, where he and a group of models, crew and the female french pop singer Yseult put on a show. This extravagant presentation cruised the Siene for two hours alon...

After the passing of creative director and fashion darling Karl Lagerfeld, the Chanel maison has been adopting a more minimalistic and youthful approach under the eye of Virginie Viard, the house’s new creative director, who seems to be embracing the concept of “Less is More” to perfection. This collection is set on that minimalist, youthful path, clearly with the intent to appeal to a younger audience. The pieces are quite minimal but as we know, less often means more work, and that certainly is the case for this collection. Beautifully embroidered and feathered ensembles, reminiscent of the classic Chanel era with a modern more youthful twist, magnificent gowns that scream glamour and elegance; in some of the pieces we can see a slight influence from the 60’s as well as some minor grungy, gothic and victorian elements.