A Simple Approach

Olivier Rousteing has been the voice for the new generation for the Balmain house for the past couple of seasons, bringing the well established house to the celebrity and pop culture scene and becoming one of the most sought-after brands by the younger generation.  Being no stranger to the modern age of celebrity, pop culture and social media presence, Rousteing, took to the biggest and fastest growing online social media platform to day, TikTok, to live stream the presentation to millions of people all around the globe, setting the bar high up once more, while also using the unique hashtag #BalmainSurSiene to further establish the brand’s presence across all online platforms. This grand fashion presentation for his latest Haute Couture collection, took place on board of a boat cruising on the emblematic Parisian Siene river, where he and a group of models, crew and the female french pop singer Yseult put on a show. This extravagant presentation cruised the Siene for two hours alon...

Giambattista Valli brings joy and high spirits to day 1 of haute couture week, saying “Happy times are never going to be démodé”.  Happy times are never going to be out of fashion, says Valli, who seems to be inspired by nature and happiness itself during the virtual launch of this collection due to the Covid-19 crisis, but Valli does not seem flustered by the pandemic, instead, feels challenged (in a good way), saying “If they’re coming to me, they want the best of me”.  Battista surely delivered his best, a beautiful collection, where opulence and exuberance are seamless traits; voluminous silk tulle and faille gowns and pleated taffeta dresses with big bows and long trains, along with a full face covering (Valli’s own take on the now mandatory face mask and perhaps the new it fashion accessory), are the featured masterpieces on display.  Modeled by Joan Smalls, this 18 piece collection resembles the beauty and youthfulness of nature and freedom and reminds us of that b...

Creative director of the Christian Dior maison, Maria Grazia Chiuri, introduced the latest Fall 2020 Haute Couture collection ea rlier today, July 6th 2020. The concept for this season was inspired by “Théâtre de la Mode”, an exhibition showcased in the Louvre in 1945 after world war II, were a number of different french designers displayed doll sized dresses that later on toured the world. The collection was introduced by a short film by the Italian filmmaker Matteo Garrone. A fourteen minute surrealist, fairy tale like video titled “Le Mythe Dior”, were we see two couriers carrying a small doll house filled with doll mannequin wearing replicas of the dresses that are being created in the real couture atelier to bring them to life for the nymph like humans scattered along the woods.   The tulle embroidered gowns, pleated chiffon and meticulously patch worked pastel lace designs are breathtaking, you can see in some of them a slight 50’s-60’s retro glam references and others with s...