A Simple Approach

Olivier Rousteing has been the voice for the new generation for the Balmain house for the past couple of seasons, bringing the well established house to the celebrity and pop culture scene and becoming one of the most sought-after brands by the younger generation.  Being no stranger to the modern age of celebrity, pop culture and social media presence, Rousteing, took to the biggest and fastest growing online social media platform to day, TikTok, to live stream the presentation to millions of people all around the globe, setting the bar high up once more, while also using the unique hashtag #BalmainSurSiene to further establish the brand’s presence across all online platforms. This grand fashion presentation for his latest Haute Couture collection, took place on board of a boat cruising on the emblematic Parisian Siene river, where he and a group of models, crew and the female french pop singer Yseult put on a show. This extravagant presentation cruised the Siene for two hours alon...

Balmain has become the name for many things in the past few years, Style, Celerity Culture, Mainstream Media and Power Names, amongst many other pop culture references, by the hand of Olivier Rousteing, Balmain is now a modern cultural phenomenon, than just a Parisienne brand for the extremely wealthy. Now don't be confused while Balmain is now a more well know name amongst a younger demographic, the bran still keeps it's regal status, that Rousteing has managed to give a modern take to, along with a youthful army to follow. Speaking of regal, this collection was no exception when it comes to the term. It certainly resembles royalty, it's military approach gives it that good old British appeal. From the choice of fabrics, to the intricate and detailed work that each individual piece has, to the overall collectiveness of it, only adds up to Rousteing's already existing genius contributions to the brand. Colorfulness, prints and embroidery were no strangers to the co...