1950’s casual sportswear americana infused with Parisian couture finesse. Kim Jones, creative director of maison Dior, turned the Kensington Olympia in London into a time capsule and took the audience for a joyride into de pages of “On The Road” by Jack Kerouac, book and person by whom the collection was inspired. Jones immersed himself into the 1950’s Beat Generation and counterculture to create looks that evoke classic, casual americana looks. The designer mentions he was very much inspired by American culture in his youth, as he indulged in it.
The runway was literally a 100ft scroll of the original manuscript of “On The Road”, book the designer calls: “a rite of passage” for youngsters. The looks are a modern take on the 1950’s casual sportswear, element the designer calls the future of fashion, or at least how he imagines it.
The color palette goes from earth tones to delicate pastels and splashes of bright neons. Checked blazzers and elegant monochrome coats, boxy - crooped tweed and velvet pants, knit sweaters embroidered with sequins and reimagined youthful minimalist Dior logos printed in the pieces, knit socks, hiking boots and dress shoes, knit hats, all elements present in the collection, timeless pieces that go from a sport, casual to work range.
Layering becomes a big protagonist as part of the styling for the show, to be able to portrait that classic work - casual approach Jones is going for in this collection. And overall timeless, modern, youthful and “irreverent” collection that evokes those classic elements from the Beat Generation and the 1950’s, highlighting the finesse of Parisian tailoring.
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