A Simple Approach

1950’s casual sportswear americana infused with Parisian couture finesse. Kim Jones, creative director of maison Dior, turned the Kensington Olympia in London into a time capsule and took the audience for a joyride into de pages of “On The Road” by Jack Kerouac, book and person by whom the collection was inspired. Jones immersed himself into the 1950’s Beat Generation and counterculture to create looks that evoke classic, casual americana looks. The designer mentions he was very much inspired by American culture in his youth, as he indulged in it.  The runway was literally a 100ft scroll of the original manuscript of “On The Road”, book the designer calls: “a rite of passage” for youngsters. The looks are a modern take on the 1950’s casual sportswear, element the designer calls the future of fashion, or at least how he imagines it.  The color palette goes from earth tones to delicate pastels and splashes of bright neons. Checked blazzers and elegant monochrome coats, boxy -...

Guatemala Fashion Week, on it´s 8th edition, reinvents itself to a multi-stage scenario, where it intends to reinforce the national and regional fashion industry with an innovative concept alongside all the creative talent from national designers who take their national identity to a brand new level of excellence. The inauguration of this event took place in of Guatemala city´s most iconic plazas: "Decima Plaza", a luxurious shopping center located in the heart of "Zona 14". There, on a 300 mtrs, rooftop athletic running track, is where the runways took place. A perfect scenario, where from sunset to nightfall, all the attendees got to witness the creativity of all the designers that showcased their collections during this 1st day of runways. The 1st segment of the day was a set of collaborations between several Guatemalan brands, where national identity was the main character. Jewelry designers, hand crafted hat and accessories makers, textiles artisans among ot...